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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post
Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan
LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet
LeBron James Is NBA's Top Shoe Salesman, Keeping Nike Firmly In Lead
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies
LeBron James Coolly Turned Down A $90 Million Offer And $10 Million Check From Reebok Before He Got To The NBA - Fadeaway World
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
How Nike Almost Missed Out on Signing LeBron James | Sole Collector
LeBron James turned down $10 million check when he was 18
LeBron James Hints at a Potential Nike Documentary on How He Secured the Deal
An 18-Year-Old LeBron James Rejected $10 Million--and It Was His Best Decision Ever | Inc.com
LeBron James, Would You Be A Good Player Or One Of The Greatest?": Maverick Carter Shared how Nike Landed The King, Despite Paying $28 Million Less Than Reebok - The SportsRush
Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom
Why N.B.A. Stars Are Trading In Their Nikes - The New York Times
Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on their Drew League jerseys
Why LeBron James Walked Away From a $10 Million Check. While Still in High School | Inc.com
The History of LeBron James Basketball Shoes | Finish Line
LeBron James turned down a $10 million shoe contract from Reebok at age 18
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
LeBron James' furthers brand power in China' with controversial remarks
LeBron James turned down $10 million check when he was 18