Boss Brewing Company - Well, it's been quite the couple of days for us and our dear friend Hugo (Joe Lycett). Story picked up by This Morning, BBC Radio 1, Victoria Derbyshire
![HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO AS PART OF ITS COMPREHENSIVE BRAND REFRESH HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO AS PART OF ITS COMPREHENSIVE BRAND REFRESH](https://mma.prnewswire.com/media/1734005/HUGOBOSS_Logo.jpg?p=facebook)
HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO AS PART OF ITS COMPREHENSIVE BRAND REFRESH
![Hugo Boss Gear Matrix Blue Speaker/Mini Portable Speaker/Wireless connected speaker with USB-c cable for charging and hands-free option/Integrated FM radio : Amazon.co.uk: Stationery & Office Supplies Hugo Boss Gear Matrix Blue Speaker/Mini Portable Speaker/Wireless connected speaker with USB-c cable for charging and hands-free option/Integrated FM radio : Amazon.co.uk: Stationery & Office Supplies](https://m.media-amazon.com/images/I/71O0yyMTbeL._AC_SY450_.jpg)
Hugo Boss Gear Matrix Blue Speaker/Mini Portable Speaker/Wireless connected speaker with USB-c cable for charging and hands-free option/Integrated FM radio : Amazon.co.uk: Stationery & Office Supplies
![PORSCHE 911 959 Hugo Boss Radio Controlled Car Black 80s Retro Remote Control RC - £20.00 | PicClick UK PORSCHE 911 959 Hugo Boss Radio Controlled Car Black 80s Retro Remote Control RC - £20.00 | PicClick UK](https://www.picclickimg.com/d/l400/pict/233691880050_/Porsche-911-959-Hugo-Boss-Radio-Controlled-Car.jpg)
PORSCHE 911 959 Hugo Boss Radio Controlled Car Black 80s Retro Remote Control RC - £20.00 | PicClick UK
![Liam Payne reveals the awkward reaction his mum had to his raunchy Hugo Boss shoot | Celebrity - Free Radio (Birmingham) Liam Payne reveals the awkward reaction his mum had to his raunchy Hugo Boss shoot | Celebrity - Free Radio (Birmingham)](https://cdn.planetradio.co.uk/one/media/5dd1/d0e8/1be0/4558/752b/ffd4/liampayne-hugoboss.jpg?quality=80&format=jpg&width=960&ratio=16-9&crop=15,0,835,1457&resize=crop)
Liam Payne reveals the awkward reaction his mum had to his raunchy Hugo Boss shoot | Celebrity - Free Radio (Birmingham)
![Anthony Joshua and Maya Jama joke around at Hugo Boss event with boxing champ's four world title belts on display Anthony Joshua and Maya Jama joke around at Hugo Boss event with boxing champ's four world title belts on display](https://www.thesun.co.uk/wp-content/uploads/2020/09/876ce370-fb9a-4752-a1f5-2e86907b1f59.jpg)