![Ad Legend George Lois: Magazine Covers Are “Trash Today” | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding Ad Legend George Lois: Magazine Covers Are “Trash Today” | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto,fl_lossy/wp-cms/uploads/sites/4/2018/04/13-george-lois-qa.jpg)
Ad Legend George Lois: Magazine Covers Are “Trash Today” | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
![1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn 1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn](https://external-preview.redd.it/7gewYQJCmfyiid4aF9LHjLQBjdrKSfm1a53aqy31_Gs.jpg?auto=webp&s=7d095dc6ed1ee3b1678dc6af2ca75b477da7da57)
1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
![Ad Legend George Lois: Magazine Covers Are “Trash Today” | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding Ad Legend George Lois: Magazine Covers Are “Trash Today” | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto,fl_lossy/wp-cms/uploads/sites/4/2018/04/i-1-george-lois-qa.jpg)