![Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/72b1fd69ae11cdfc874e5392ad174d9fa5f62d73/3-Figure1-1.png)
Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
Supply Management: The Theoretical Foundation of the IMP Approach and its Contribution on Critical Purchasing Decisions
![B2B Marketing: 16 decisions, 86 tools: Diviné, Marc, Schmitt, Lucille: 9782955375310: Amazon.com: Books B2B Marketing: 16 decisions, 86 tools: Diviné, Marc, Schmitt, Lucille: 9782955375310: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41hYI4egpCL._SY291_BO1,204,203,200_QL40_ML2_.jpg)
B2B Marketing: 16 decisions, 86 tools: Diviné, Marc, Schmitt, Lucille: 9782955375310: Amazon.com: Books
![Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/72b1fd69ae11cdfc874e5392ad174d9fa5f62d73/9-Figure3-1.png)
Figure 3 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
![Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/72b1fd69ae11cdfc874e5392ad174d9fa5f62d73/8-Table1-1.png)
Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
How is a Cement company working with maketing within the construction industry? - A case study on an ambitious cement company
![Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ... Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...](https://www.researchgate.net/images/template/default_publication_preview_large.png)